Zambrero.
Mexican with a mission.
Zambrero.
Mexican with a mission.
BUSINESS PROBLEM
How to sell burritos in a competitive Quick Service Restaurant environment while communicating the brand's social purpose - to help end world hunger?
SOLUTION
Mexican with a mission - a multi-media brand idea expressed in everything from TV, retail, social media through to store design.
BUSINESS PROBLEM
How to sell burritos in a competitive Quick Service Restaurant environment while communicating the brand's social purpose - to help end world hunger?
SOLUTION
Mexican with a mission - a multi-media brand idea expressed in everything from TV, retail, social media through to store design.
Zambrero have donated more than 21 million plates of food to help bring an end to world hunger
through their Plate 4 Plate initiative and are on target to reach 1 billion by 2025.
The Twelfth Window continue to build their brand story through the line.
Zambrero have donated more than 21 million plates of food to help bring an end to world hunger
through their Plate 4 Plate initiative and are on target to reach 1 billion by 2025.
The Twelfth Window continue to build their brand story through the line.
Optus.
The entertainment never ends.
A social media campaign that identified trending topics on facebook and linked the product back to the news. Over 300 executions in total. Used by Facebook as an international case study in how to do responsive and effective social media advertising.
Trending topics identified by 8am.
15+ ideas presented by 11am.
Approval by 11.30am.
Artwork and copy to Facebook by 12.
A post live before lunch every day.
